In today’s digital scenario, Instagram has swirled the world with its latest features. Many individuals and businesses get to know the benefits of Instagram and are using the platform efficiently. Similarly, Instagram also never fails to surprise its users. As you all know, posts, stories, and reels are some of the most precious assets of Instagram. Instead, it applies the same for the Live streaming. When compared to the engagement rates of other features, Instagram Live would have higher counts.
Instagram Live has more benefits that every user shall leverage to succeed on the platform. Even now, many people feel improving their video performance is a daunting task. In the competitive Instagram landscape, it is more pressure to get your reach. Don’t worry! All problems have a solution. You can try to get instagram video views and increase your visibility.
Here comes some of the top reasons to use Instagram Live streaming! Just nail it with your practical usage!
7 Reasons to Go for Instagram Live
1. Gain More Engagement
As all know, Instagram is a video and photo-sharing platform. Everything you share will not be hyped on the platform. Only specific videos will get more engagement. If you want to be one among those, then you have to build your own strategies for success. The first and foremost tactic you must focus on is the Instagram algorithm.
What is the connection between Instagram algorithm and engagement strategy? If you know the Instagram algorithm, you might see the fact! The most lively and happening content on Instagram will have higher engagement. So Instagram content creators must brainstorm their minds and create Live content. So to be on top of the newsfeeds, anything trending should be noticed and taken advantage of.
2. Showcase Your True Colors
You can edit the videos with songs and filters when you post stories, posts, reels, etc. But when you go Live, you must showcase what you are recording on the camera to your followers. So on this Live, the user will reveal the actual colors. You should leverage Inzfy and build your strategy to make yourself more authentic. For example, if you are a brand, you shall show what’s happening in your company. Most companies use Live features to show their corporate events. Is your company conducting any events? Then go for the Live!
3. Increase in Online Reach
If you own a business account, then your Instagram Live will be seen by more people. Millions of people would watch it. On Live, the users would be allowed to like, share and comment instantly. Similarly, the Instagram algorithm would prioritize the Live content on the audience feed posts. So your content would have higher exposure and would widen your reach.
4. Build Stronger Connections With a Target Audience
You shall secure a special place in the audience’s hearts by going on Instagram Live. They will remember you easily. There you build a personal connection with your audience. As on the Live, the audience would comment more. So by replying to their comments with immediate responses, the audience would develop deeper connections with your brand. When purchasing the products, your brand will strike their mind to increase sales. See how Instagram Live streaming benefits brands!
5. Generate New Leads
Apart from the posts and reels, going for Live will introduce you to the new faces on the platform. Making your brand awareness on the platform through Live would be easy. For instance, you show your new products if you own a shop. Even on Live, the audience would book or shop for the product.
6. Establishes Authenticity
Only an authentic Instagram account would go Live. Sometimes, there will be fake accounts for many more prominent brands. It might confuse the audience, which is the original account. Although verified symbols are provided to professional accounts, even going on for Live would be a visual confirmation for the audience. It would be easy to gain your loyal customer base. It proves you hold an honest account.
7. Increases Visibility
For example, you can go Live and post a story. Comparing the results, you might see that Live has gone for high visibility. As your followers get the notification immediately, it sure will increase visibility. In addition, you should get more viewers using Inzfy and amplify the profile reach.
Interesting Instagram Live Content Ideas
- Host Q & A Session – Ask some interesting questions about your niche. Your Live would become a discussion place where anyone shall share their opinions. Always stick to a particular theme. Even you can pin your Live on the profile.
- Go Live With Influencers – If you go Live with influencers, then the screen will be split into two, where both faces (i.e., the influencer and the host) will appear to the audience. So go more with a conversational topic rather than a scientific one.
- Product Tutorials – Instagram Live would be an exciting place to reveal how a product works. Yup, If yes or not! By this, you may recommend the audience to use some products.
- New Launches – Instagram is an excellent platform for big or small announcements. On the Live, you shall launch your products. Even with Live features, you shall go with a countdown. Get ready to anticipate the audience with Instagram Live! So are you prepared for the next big thing to tell on Live?
- Product Unboxing – If you are an influencer who goes on Live, then you may promote a company by unboxing any product of the brand. On Live, you have to unbox the whole product right from the courier package. So that it would be more like social proof.
Conclusion
Always do not underestimate Instagram Live’s potential. By knowing the above reasons, you have understood the importance of Instagram Live. Live streaming is an easy feature you can easily access online. You shall even schedule Instagram Live streaming so that you can appear to your audience at the right time. If you think the article is quite interesting, then you shall try to leave your comments below. Thanks for reading!