As the world of commerce continues its migration to digital platforms, having an up-to-date digital marketing plan in place is not just a suggestion any more, it’s a necessity if you want your business to be competitive and to prosper. The game has changed, and while some old-fashioned marketing tools still have their uses, there is a whole new toolbox you need to open up and master. Email, social media, and search engines are the new flyers, billboards, and business pages of the digital age.
In many ways, the digital age of business is a very positive development, especially for small businesses since it allows them to get on the same digital stage as their bigger competition for an affordable price, the playing field is much more level. One of the best ways to get started in this new commercial adventure is to get an assist from the experts, digital marketing pioneers like kingkong.co/ie/seo-agency/ who are already well versed with the ins and outs of the ongoing technological revolution transforming the business world so you can share in its profits, too.
Let’s focus on some of the key components of making your digital marketing plan a success:
SEO (search engine optimization) – While it may seem at first glance like some arcane magic spell, there is both rhyme and reason to implementing this highly successful strategy into your digital marketing plan. SEO is the practice of using targeted keywords to optimize the ranking of your business website on search engine results. Simply put, the higher your site appears on the page of search results, the more traffic it is likely to receive from users. If you can find the right targeted keywords then your site could even reach the top of the page, the holy grail of SEO where the most people will be inspired to click on your link and engage with your brand.
- Email Marketing – Email marketing is one of the most cost-effective methods there is to reach large numbers of people. When a customer uses their email during the purchase process their address can be added to your list of subscribers. Once you have built up this list you can engage with them on a regular basis with content like announcements for new products and services, upcoming sales and specials, and pertinent company or industry news. One of the big benefits that comes with email marketing is the fact that your subscribers are already engaged with your brand, and have previously shown interest, making them much more likely to become repeat customers. It’s relatively easy to work up a monthly newsletter that features all the great things that are happening at your business, and contains direct links to your website in the email copy to help make their next visit as easy as clicking!
- Social Media Marketing – This is the new word of mouth, a platform where people can talk about your products and services with each other, thus sending more potential customers heading your way! This is your chance to engage with customers in a more direct, two-way situation where your representative can actually speak in real-time (or almost!) with people who are interested in what you have to offer. Social media is open 24/7 all year long, it’s critical that you take advantage of that always-open status to promote your brand and draw new customers in. Social media is the place to share news and get people excited about what you have to offer them.
- Work With An Influencer – Another interesting development in the world of digital marketing that is absolutely one to take advantage of is the rise of the influencer, a phenomenon that first began with television shopping channels. This promotional process involves a talented, photogenic person actually using and discussing your product with their legions of eager followers on their digital media channel. When the followers see this personality do something, it influences them to emulate them and do it, too! It’s really just the classic TV star spokesperson doing a commercial for your business on a new platform, and it works wonders!
The world of digital commerce is wide open for newcomers to join in, so get to work on your digital marketing plans now, they are your pathway to future success!