Quality contents has a broad definition according to your source of information, which includes writing quality text, image and video but in reality it exceed what you actually know about content marketing.
Google itself has come out and stated the following: “Since the beginning, we’ve focused on providing the best user experience possible. Whether we’re designing a new Internet browser or a new tweak to the look of the homepage, we take great care to ensure that they will ultimately serve you, rather than our own internal goal or bottom line.
According to John Mueller’s definition of quality content, it goes far beyond having a great text, image, it includes your site technical SEO optimization.
He said
Having a quality content is beyond your text articles, it includes the overall performance of your website, it includes, your design, page presentation, image integration and your website overall speed.
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All these factors play an important role in your website ranking.
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According to search engine journal, SEO industry is paying so much attention to E-A-T expert authority and trustworthiness but in reality, quality content is beyond E-A-T.
What is quality content?
A quality content is the sum of many articles, videos, and infographics, which are all created based on a well researched ground.
However, it is not enough to simply publish content. Each article, video, or infographic must be relevant and meaningful to your audience. Quality content must also be well-written.
More especially, it must be written with reader intent, that is, It must give the searcher what they are looking for.
Important of quality content
When you hear quality content, what comes to your mind, a well written, organized and engaging content.
A quality content influence your ranking on search engine positively or negatively.
According to John Mueller’s
Google definition of quality content
“When it comes to the quality of the content, we don’t mean like just the text of your articles. It’s really the quality of your overall website. And that includes everything from the layout to the design. Like, how you have things presented on your pages, how you integrate images, how you work with speed, all of those factors they kind of come into play there.”
“So it’s not the case that we would look at just purely the text of the article and ignore everything else around it and say, oh this is high quality text.